If you want to measure traffic from an SMS campaign and you should! don't forget to add the UTM parameter. Thanks to this you can track the acquired traffic in Google Analytics. On his blog Damian Rams does a great job of describing how to use UTM parameters correctly . Apply personalization to your SMS campaign If in the form in addition to the phone number you also collected data such as name it is worth using it and personalizing the message. Thanks to this you will stand out from other campaigns and attract the attention of the recipient even more effectively.
Remember that when using special characters including Polish characters the maximum length of one message is reduced from to characters in addition Polish names well they have special characters in their name for example Róża or Bożena are the names by which your message will have to be made shorter. . Change Taiwan WhatsApp Number List communication from We to You Do not write about yourself and your company. Write about the solutions you can offer your clients. See how Empik Foto did it encouraging you to keep holiday memories. David Ogilvy once said People buy products that express who they want to be not who they currently are . Therefore next time try to create a message that shows solutions to the problem the customer is facing. Try to step into his shoes.
Maybe instead of dry information about the discount a more emotional message will work better containing even a bit of mystery You keep refusing to buy shoes for the winter because there are other expenses? With this discount you won't be sorry See bit.ly nbhba There are no simple solutions in marketing that always work. Therefore do not be afraid to check and test even if the new approach carries some risk that it will not work. If you don't try you won't know! To sum up – tips for SMS campaigns In her last newsletter Marta Idczak wrote Today we don't buy products we buy the world and the emotions we create around them.