A technical SEO audit also includes an analysis of the website architecture. This verifies how information is presented to users visiting the site. Proper site architecture is also important for targeting as it allows robots to index and understand the content of each site within the domain. Tags tag specifies the original canonical address of the page if there is a similar one on the site. A perfect example is pagination in an online store. A product category may have subpages for many other products but repeat the description for a given category group. So that Google doesnt recognize this phenomenon as duplicate content set the canonical tag on all paginated pages to point to the main subpage for that category. Canonical links are located on the subpages of the sections shown below. There is no need to add tags when the page is set up. This is a clear signal to Google that only sites indicated by the canonical tag should be included in search results. Pagination Although paginated pages should not be included in search results, crawlers should look at them and then go to the included product.
The individual subpages of a product are indexed so from a site architecture point of view it is important that paginated pages contain internal links to subsequent subpages. Paginated Internal Links Internal links should allow users and bots to visit every subpage across the entire domain. This is why menu navigation and footers are such Netherlands WhatsApp Number List of a website. Its also worth linking directly from the content to individual subpages depending on the context, such as in a product description, category, service, landing page, or blog post. Redirect redirects the old address to the new address if changed. This way users and crawlers dont get not found errors. If internal and external links point to subpages the redirect will pass on their link juice which will not result in a drop in search engine positions. Files Files contain information that is directly specific to the robot. These are the guidelines that specify which pages should not be indexed. Most of the time the file contains the address to the panel available after logging into the website or to the shopping cart of the online store.
Put friendly friendly are those that dont contain unnecessary characters especially special characters. The structure of the address should be as simple as possible while describing the content on the subpage. Use instead to separate words. Breadcrumbs allow users to better orient themselves on the site. They are also internal links for robots to speed up the indexing process. Breadcrumbs are most commonly used in e-commerce. Breadcrumbs Page Footer The most important information is located in the footer of the page Contact Address Phone Number. Its also a space for links to important subpages site-wide, preferably anchors that contain key phrases. Remember that the footer should appear on almost all subpages on the website. Technical Audit A website audit is also an analysis of the technical aspects of a website. Elements analyzed this way may not normally be visible to the average user but are important in the context of positioning. Audit what content to include in technical terms Protocol certificates increase security and are addresses starting with.