Merchant Freedom Secrets Revealed: What NOWPayments and CoinPayments Don't Want You to Know About Self-Custody
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- 21 hours ago
- 4 min read
Here's the uncomfortable truth.
Most crypto payment processors talk a big game about decentralization. They market "freedom" and "control." But when you dig into the fine print? Your funds aren't really yours.
Not until they say so.
Let's pull back the curtain on what NOWPayments and CoinPayments don't want you to know. And why true self-custody changes everything for merchants serious about financial sovereignty.
The Dirty Secret About "Non-Custodial" Solutions
The crypto payments industry loves buzzwords. "Non-custodial." "Decentralized." "Trustless."
But here's what most merchants don't realize:
CoinPayments operates a custodial model. Your funds sit in generated wallets. Wallets where you don't hold the private keys. The platform controls access. You're dependent on them to release your money.
Sound familiar? That's traditional banking with extra steps.
NOWPayments claims non-custodial status. They don't technically hold your funds. Better? Sure. But "partial self-custody" isn't the same as full control. You're still routing through their infrastructure. Still dependent on their systems.
Neither option delivers what Web3 actually promised.

Why Self-Custody Actually Matters for Merchants
Let's break this down.
Custodial solutions mean:
Third-party access to your revenue
Potential freezes or holds on your funds
Dependence on platform uptime
Withdrawal delays when you need liquidity
Counterparty risk if the platform gets hacked
True self-custody means:
Instant access to every payment
No intermediary holding periods
Your keys, your crypto
Zero platform dependency for fund access
Complete financial sovereignty
The difference isn't subtle. It's fundamental.
Every payment that flows through a custodial system is a payment you don't fully own until withdrawal. That's not freedom. That's permission.
The Fee Problem Nobody's Talking About
Traditional payment processing crushes merchant margins. We're talking 2.5-3.5% interchange fees. Per transaction. Every single time.
Now look at the "crypto-friendly" alternatives:
CoinPayments: 0.5% flat fee
NOWPayments: 0.5-1% depending on transaction type
Better than Visa? Absolutely. But still leaving money on the table.
Here's what Larecoin delivers: 50%+ fee reduction compared to traditional interchange. Our LUSD stablecoin transactions operate on Solana's blazing-fast infrastructure. Gas-only transfers. No bloated percentage cuts eating into your revenue.
For a merchant processing $100,000 monthly? That's thousands saved annually. Straight to your bottom line.

What Makes Larecoin Different
Time to get specific.
Full Self-Custody Architecture
Larecoin doesn't hold your funds. Period. Not temporarily. Not "until withdrawal." Not in any capacity.
Payments hit your wallet directly. You control the keys. You control the timing. You control everything.
No intermediary. No permission required. No counterparty risk.
LUSD Stablecoin Integration
Volatility kills merchant adoption. We get it. Nobody wants to accept payment and watch value evaporate.
LUSD solves this. Stable value. Instant settlement. Full self-custody maintained.
Accept crypto without the rollercoaster.
NFT Receipts: The Utility Nobody Expected
Here's where it gets interesting.
Traditional receipts? Paper trails. Digital clutter. Zero utility beyond record-keeping.
Larecoin's NFT receipts transform every transaction into a verifiable, programmable asset:
Immutable proof of purchase on-chain
Warranty activation tied to the NFT
Loyalty program integration built into the receipt itself
Returns and exchanges verified instantly
Customer relationship data you actually own
This isn't gimmick tech. It's infrastructure for the next decade of commerce.

Head-to-Head: Larecoin vs. The Competition
Let's lay it out clearly.
Feature | CoinPayments | NOWPayments | Larecoin |
Self-Custody | Limited (custodial wallets) | Partial | Full |
Fee Structure | 0.5% | 0.5-1% | Gas-only |
Stablecoin Option | Multiple (platform controlled) | Multiple | LUSD (self-custody) |
NFT Receipts | No | No | Yes |
Private Key Control | No | Partial | Complete |
Settlement Speed | Platform dependent | Fast | Instant |
The numbers don't lie. The architecture doesn't lie.
CoinPayments keeps you in a custodial arrangement. Your funds live in their system until you request access.
NOWPayments improves on this with non-custodial processing. But you're still reliant on their infrastructure for the transaction flow.
Larecoin removes the middleman entirely. True Web3. True self-custody. True merchant freedom.
The LUSD Advantage
Let's talk stablecoins.
Most payment processors offer stablecoin options. USDT. USDC. The usual suspects.
Problem? Those stablecoins come with their own baggage:
Centralized issuers with freeze capabilities
Compliance pressures affecting access
Platform custody of your stablecoin balances
LUSD operates differently within the Larecoin ecosystem:
Designed for merchant transactions
Self-custody maintained throughout
Optimized for Solana's speed and efficiency
No third-party freeze risk
Stable value. Sovereign control. That's the combination merchants actually need.

Real Talk: Who This Is For
Not every merchant needs full self-custody. Some businesses prefer managed solutions. That's fine.
But if you're:
Processing significant crypto volume
Concerned about platform dependency
Looking to slash interchange fees substantially
Building for Web3-native customers
Wanting NFT receipt functionality
Prioritizing financial sovereignty
Then the custodial compromise doesn't make sense anymore.
Getting Started Takes Minutes
No lengthy onboarding. No extensive KYC delays. No waiting periods.
Step 1: Visit larecoin.com
Step 2: Set up your self-custody wallet integration
Step 3: Start accepting payments directly
That's it. Your funds. Your control. Immediately.

The Bottom Line
NOWPayments and CoinPayments serve a purpose. They've onboarded merchants into crypto. That matters.
But they've also normalized compromises that Web3 was built to eliminate.
Custodial control over merchant funds
Percentage-based fee extraction
Platform dependency for basic access
Zero innovation in receipt infrastructure
Larecoin represents what crypto payments should have been from day one:
True self-custody. Minimal fees. NFT receipt utility. LUSD stability. Complete merchant freedom.
The old guard won't tell you these options exist. Competition fears merchants discovering better alternatives.
Now you know.
Ready to take control?
Explore the full Larecoin ecosystem at larecoin.com. Join merchants worldwide already experiencing what true self-custody delivers.
Your revenue. Your keys. Your choice.

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