The Merchant's Guide to Social Shopping in the B2B2C Metaverse

Shopping is getting a massive upgrade.

Forget scrolling through flat product pages alone. The future? Browsing virtual storefronts with friends. Trying on digital wearables. Attending live product drops in immersive spaces.

This is metaverse shopping. And for merchants, it's the biggest opportunity since e-commerce went mainstream.

But here's the catch: Traditional payment rails weren't built for this. Credit card processors? They don't speak Web3. Legacy crypto gateways? They're stuck in 2019.

Enter the B2B2C metaverse: a commerce model where brands, platforms, and consumers connect through decentralized infrastructure. And Larecoin is building the payment backbone to power it all.

Let's break down what this means for your business.

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What Exactly Is B2B2C Metaverse Shopping?

B2B2C stands for Business-to-Business-to-Consumer.

In the metaverse context, it works like this:

• B2B: Larecoin provides payment infrastructure to platforms and merchants

• B2C: Those merchants serve consumers in virtual (and physical) environments

• The Bridge: Social experiences that blur the line between browsing and buying

Think virtual showrooms where customers hang out with friends. Live product demos with influencers. AR try-ons that convert browsers into buyers.

Research shows brands using immersive 3D experiences see 33%+ conversion rate increases. That's not hype. That's data.

The kicker? 51% of consumers want to buy both physical and virtual goods in these spaces. Another 35% still prefer physical products: but they want the immersive shopping experience.

Smart merchants are building for all three commerce models:

• V2V: Virtual-to-Virtual (digital goods, NFT collectibles)

• V2P: Virtual-to-Physical (order real products from virtual stores)

• P2V: Physical-to-Virtual (buy in-store, unlock digital perks)

This is omnichannel commerce 2.0.

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Why Traditional Crypto Processors Fall Short

Let's be real. Most crypto payment gateways weren't designed for metaverse commerce.

NOWPayments and CoinPayments handle basic crypto acceptance. Fine for simple checkout flows. But when you need master/sub-wallet architecture for multi-storefront management? NFT receipts that unlock exclusive content? Native stablecoin integration?

They fall flat.

Triple-A focuses on enterprise solutions but lacks the self-custody options merchants increasingly demand. Their infrastructure assumes you're comfortable with custodial risk. In 2026, that's a hard sell.

Here's where these processors typically struggle:

Feature	Traditional Processors	Larecoin
NFT Receipts	❌	✅
Self-Custody	Limited	Full control
Master/Sub-Wallets	Basic	Advanced
Gas-Only Transfers	❌	✅
Native Stablecoin	Third-party	LUSD built-in
Metaverse-Ready	❌	✅

The gap is clear. Legacy processors bolt on Web3 features. Larecoin builds Web3-native from the ground up.

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Larecoin's Technical Edge

Let's get into the specs.

NFT Receipts

Every transaction can generate an NFT receipt: a verifiable, on-chain proof of purchase.

Why does this matter?

• Authenticity verification: Customers prove they bought from you

• Loyalty unlocks: Receipts trigger exclusive perks, discounts, or digital items

• Resale tracking: See the entire ownership history of limited products

Imagine selling a physical sneaker. The buyer gets an NFT receipt that unlocks a matching virtual wearable for their avatar. That's V2P commerce in action.

LUSD Stablecoin

Volatility kills commerce. Nobody wants to pay $100 for a product, then watch that payment swing to $85 by settlement.

LUSD solves this. It's Larecoin's native stablecoin: pegged, predictable, and built for transactions.

Benefits for merchants:

• Instant settlement without conversion headaches

• No third-party stablecoin integrations required

• Seamless cross-border payments

Gas-Only Transfers

Here's a feature most processors can't match.

Traditional crypto payments require transaction fees plus processing fees. With Larecoin's gas-only transfer model, you pay just the network gas. That's it.

The savings compound fast. High-volume merchants see 50%+ reductions compared to interchange fees on traditional card networks.

Self-Custody

Your keys. Your crypto. Your rules.

Larecoin's self-custody model means funds go directly to wallets you control. No waiting for processor payouts. No custody risk with third parties.

This isn't just security: it's operational efficiency. Access your funds instantly. Move them when you want. Integrate with your existing treasury workflows.

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Merchant Benefits That Actually Matter

Technical specs are great. But what does this mean for your bottom line?

Fee Savings Over 50%

Credit card interchange fees eat 2-3% of every transaction. Some categories hit 4%+.

Crypto payments through Larecoin? A fraction of that cost.

For a merchant processing $1M annually, switching from cards to crypto POS could save $20,000-$30,000 per year. Scale that up, and the numbers get serious.

Master/Sub-Wallet Architecture

Running multiple storefronts? Different brands? Physical and virtual locations?

Larecoin's master/sub-wallet system lets you manage everything from one dashboard.

• Consolidated reporting across all locations

• Individual sub-wallets for each storefront

• Unified settlement and treasury management

No more juggling multiple processor accounts. One system. Complete control.

QR-Generated Crypto POS

Your virtual storefront needs payment rails. So does your physical pop-up shop.

Larecoin's payment system generates QR codes instantly. Customers scan. Pay in crypto or LUSD. Done.

Works in VR environments. Works at your brick-and-mortar counter. Works at that festival booth you're testing.

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The Social Shopping Vision

Here's where it gets exciting.

The Larecoin B2B2C metaverse isn't just about transactions. It's about experiences.

VR/AR Shopping Done Right

• Virtual try-ons: Customers see how products look before buying

• Social browsing: Friends shop together in shared virtual spaces

• Live events: Product launches become immersive experiences

• Gamification: Loyalty programs with collectible rewards and achievements

Furniture brands already see success with AR placement tools. Beauty brands convert through virtual makeup try-ons. Fashion retailers create digital fitting rooms.

The technology exists. The consumer interest is proven. What's been missing? Payment infrastructure that actually works in these environments.

The Early-Mover Window

Competitors are waking up. Major brands are experimenting. The window for establishing market presence is open: but closing.

Merchants who integrate Web3 payments now position themselves for the next commerce wave. Those who wait? They'll be playing catch-up.

Start experimentation immediately. Don't wait for perfect timing.

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Compliance & Trust You Can Count On

Innovation means nothing without trust.

Larecoin operates with:

• Federal MSB Registration: Money Services Business status with FinCEN

• State-Level MTL Coverage: Money Transmitter Licenses across U.S. jurisdictions

This isn't some offshore operation hoping regulators don't notice. This is MTL compliance built into the foundation.

For merchants, this means:

• Reduced regulatory risk

• Clearer audit trails

• Confidence in long-term operational stability

Your legal team will appreciate this when they do their due diligence.

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Your Next Move

The metaverse shopping revolution is underway. The question isn't if: it's when you'll adapt.

Here's your action plan:

1. Assess your digital readiness: Do you have 3D product models? Virtual storefront concepts?

2. Integrate Web3 payments: Start with Larecoin's payment solutions

3. Design for social: Prioritize shared experiences, not isolated transactions

4. Experiment now: Test virtual pop-ups, NFT receipt unlocks, AR experiences

The infrastructure is ready. The consumers are interested. The fee savings are real.

What's stopping you?

Explore the Larecoin ecosystem and see how B2B2C metaverse commerce can transform your business.